188TDS_Navigating Arena 23, Legoland’s Checkout-Free Shops, and Funner California’s Viral Marketing Magic

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LBX Daily Show
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Ready for a rollercoaster of updates and insights? Join me as I navigate solo on this episode of the LBX Daily Show while Christine is away. From my thrilling outing to Arena 23 with Barry from Fun Across America, where we tackled some hiccups with state-of-the-art sports simulators, to uncovering the magic behind “CBeebies Rainbow Adventure” at London’s Westfield Shopping Mall. This immersive experience designed for young kids promises enchanting storytelling and playful interactions, but the sparse details on their website left me with a few raised eyebrows.

But that’s not all; I’m also breaking down Legoland’s groundbreaking checkout-free shopping system set to launch in 2024 and discussing how this tech could reshape high-traffic retail environments, citing examples from Merlin Entertainment and Six Flags. Plus, find out how Meow Wolf’s Portal Pass is revolutionizing repeat visits and hear about Harrah’s Resort’s ingenious “Funner California” marketing campaign. Packed with humor and creativity, it draws parallels to viral hits from Ryan Reynolds and Dollar Shave Club. Buckle up for an episode filled with fun, innovation, and marketing genius!

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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