#1142 – Entertainment Securing the Brand
Rundown of trade and entertainment developments that took place after IAAPA-EMEA’22, and the rush to promote the latest developments and licensing opportunities in the digital landscape continued apace. Along with the Tokyo gaming convention, we see the licensing sector in Europe show its attraction colours and much more. Tokyo Game Show 2022 (TGS’22) The Japanese major consumer gaming event took pride of place in the territory, coming to terms with physical events once again, and the leading consumer game studios and console hardware manufacturers invested heavily on major publicity, promotion, and spectacle. A return to physical events seemed popular with the gaming audience, though active COVID measures were very much in evidence. One of those who took the event as a starting gun for their latest investment into the VR space was SONY Interactive Entertainment (SIE). The company had, […]