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Sound Off 51_Location-Based Leisure: Booming Chains, VR Futures, and Strategic Entertainment Evolution
Behind Our Doors Episode 6 June 13, 2024
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Embark on an adventure into the heart of Austin’s family fun as Richard McVay, the mastermind behind Dart’ Em Up, takes us through the inner workings of his foam dart sports arena. In this action-packed episode, you’re not just a fly on the wall—you’re dodging darts and diving into the vibrant energy that fuels over 100 birthday parties a month. From floor referees orchestrating the games to the DJ pumping up the crowd, Richard’s journey from telecommunications to entrepreneurship is a wild ride you won’t want to miss.
Strap in as we explore the nooks and crannies of Dart’ Em Up, where community and culture collide to create an entertainment experience unlike any other. Richard spills the secrets behind maintaining an inviting, spotless arena and shares how the sound of laughter is our true measure of success. We chat about the importance of staff who embody our spirit of enthusiasm and the rigorous training that ensures each visit, whether for a birthday bash or a team-building event, is both safe and unforgettable.
Get ready to lean into the excitement as we dissect innovative marketing strategies that keep Dart Em Up at the forefront of Austin’s vibrant family scene. Richard discusses the value of listening to customer feedback, leveraging it to refine the excitement. From the ambassador council perks to the integration of a loyalty program, we’re constantly reimagining how to engage with our passionate Nerf warriors. Tune in for an episode that’s loaded with insights on creating an exceptional guest experience, and leave armed with ideas to infuse energy into any venture.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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