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Sound Off 53_Digital Shift in Amusements: E-Tokens, Innovative Attractions, and VR-Driven Future Trends
Behind Our Doors Episode 5 May 16, 2024
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Step behind the curtain of Andretti Indoor Karting and Games, and you’ll discover a world where the legacy of racing royalty meets the cutting edge of entertainment. Our visit to the Chandler, Arizona location is nothing short of a turbo-charged adventure, featuring the latest virtual reality thrills, a sprawling arcade, and a laser tag arena that feels like stepping into the future. With managing partner Eddie Hamann as our guide, we peel back the layers of this fast-paced destination to reveal how it’s setting the standard in guest management and defining what it means to be a leader in location-based entertainment.
Feel the rush of their newly minted go-karting tracks, engineered for racers young and old to experience a slice of the Andretti racing dream. We spotlight their bespoke tracks, innovative lighting, and the strategic design touches that turn their spaces into a living, breathing spectacle for every passerby. Our discussion shifts gears to explore how they planning to leave their competitors in the dust with an upcoming virtual reality attraction, all while cementing their reputation as the premier hotspot for birthdays, corporate events, and weekend fun seekers.
Embark on a journey of discovery as we recount the fortuitous beginnings—the seed that blossomed into Andretti Thrill Park and ultimately evolved into an empire of indoor entertainment. The session reflects on the pivotal role customer service and immaculate facilities play in our success, and how they are embracing the responsibility of the Andretti name to fuel a legacy of quality and community engagement. From the heartbreak of John Andretti’s passing to the initiatives that honor his memory, we navigate the twists and turns of an industry where every lap makes a difference.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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