29SO_Unpacking Unattended VR Challenges, Mall Attraction Strategies, and the Future of Virtual Reality Industry

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"Sound Off" with Kevin Williams
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Is unattended VR causing more problems than it solves, especially in family entertainment centers? Hear from industry expert Kevin Williams as he shares his firsthand experience with the pitfalls of unattended VR systems, recounting a particularly challenging situation at a Madrid bowling facility. Kevin makes a compelling case for light touch attended VR, highlighting the operational headaches that unattended systems can create, from misuse to maintenance nightmares. This episode offers a deep dive into the necessity of staff involvement to ensure a seamless and enjoyable VR experience for all guests.

Ever wondered why some mall attractions succeed while others fall flat? We explore the strategic placement of entertainment attractions within malls and the importance of having both internal and external entrances to drive maximum foot traffic. The conversation also touches on the operational challenges posed by mall rules, such as strict opening hours, and the struggles within the consumer VR sector, including the lukewarm reception of the Apple Vision Pro. Influencers’ reactions and market realities have significantly shaped the perceived success and future of VR platforms, and we break down exactly how.

What’s the current state of the VR market, and where is it heading? We examine the challenges faced by major companies like Meta and Sony, and the cooling consumer interest impacting sales of devices like the Quest 3. With Apple potentially making waves with their anticipated Vision Lite, we also discuss the rise of the modding community and their efforts to adapt Unreal Engine content for VR. As we wrap up, we consider the hurdles faced by location-based VR, such as throughput limitations and the need for highly differentiated experiences to justify the higher costs. This episode provides a comprehensive look at the evolving landscape of VR and location-based entertainment, offering insights you won’t want to miss.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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