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#18-Sound Off – Mastering Entertainment Pricing, The Perfect Attraction, and Will’s Fall Out

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"Sound Off" with Kevin Williams
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Ever wondered why your favorite virtual reality experience costs what it does? Strap in as Kevin Williams dissects the elusive art of pricing in the entertainment industry. We’re pulling back the curtain on the pricing strategies that separate the blockbuster attractions from the budget-friendly ventures. By challenging conventional wisdom, we’re here to guide you through the labyrinth of dynamic pricing, customer communication, and the defense of price points that keeps the industry thriving.

Picking the right attraction for your venue is a high-stakes game of chess, and we’re here to be your grandmasters. Whether it’s swapping out the old for the new based on solid data or debating digital thrills versus physical spills, we’ve got the playbook to ensure your venue stays ahead of the curve. The conversation gets real as we share a checklist for success and talk shop about the ripple effects of attraction choices on staffing, pricing, and ultimately, customer satisfaction.

But what happens when an attraction turns into a fiasco? The “Willy Chocolate Experience” taught us all a lesson in the importance of safeguarding against deceptive immersive experiences.  So, plug in and get ready to be enlightened, entertained, and equipped with the knowledge you need to conquer the entertainment industry’s most pressing challenges.

About the author

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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