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#15-Sound Off – Gamification, Immersive Entertainment and Unleashing John Wick and Big IP

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"Sound Off" with Kevin Williams
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Prepare to dive headfirst into the mesmerizing realm of immersive entertainment, guided by none other than the industry guru Kevin Williams. We promise an electrifying tour de force that peels back the curtain on the latest trends shaking up escape rooms, themed dining, and attractions. Discover how titanic IPs such as John Wick and Monopoly are reshaping the landscape of location-based experiences. This episode is your golden ticket to understanding the nuances that elevate each form of entertainment, from the narrative-driven allure of interactive dining to the pulse-pounding excitement of escape gaming.

Embark on a debate that’s as spirited as it is informative in our ‘change my mind’ segment, where we scrutinize the role of gamification in amplifying customer delight and operational prowess. Kevin and I dissect how scavenger hunts and interactive marvels like MagiQuest can revolutionize the guest journey. We also delve into the rise of IPs in entertainment and the delicate art of integrating them into family entertainment centers, a discourse that uncovers the secret ingredients for keeping customer experiences both fresh and financially fruitful.

Capping off this whirlwind exploration, we survey the vast spectrum of engagement in interactive experiences. Whether you’re a hands-on participant eager for the thrill of murder mystery larping or a laid-back observer enchanted by Secret Cinema’s storytelling, this episode sheds light on the importance of balancing immersion with enjoyment. Tune in as Kevin and I navigate the intricate dance between original branding and the siren call of established IPs, leaving you with a wealth of insights to fuel your passion for the next generation of entertainment.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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