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SO45_Repurposing Retail Spaces, Global Venue Trends, and the Power of Branding in Entertainment
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Sponsored by Intercard!
Could repurposing old department stores and defunct Circuit City locations be the key to revolutionizing location-based entertainment? In our latest episode, Kevin Williams joins us to weigh the benefits and drawbacks of transforming existing spaces versus starting new projects from scratch. We dissect the cost-saving advantages, faster project completions, and the potential for retaining experienced staff from previous operations, providing real-world examples that highlight the success of this trending strategy. The cinema sector’s investment in renovations and adding entertainment options like bowling and laser tag also come under our lens, with special mentions to innovative endeavors by B&B Theatres and Cineplex.
Next, we spotlight the multifaceted evolution of entertainment venues around the globe. From Round 1’s facility upgrades in Japan to Sandbox VR’s exciting new openings in Macau and Berlin, discover the latest developments that are setting the industry on fire. Kevin and I also explore Dave & Buster’s ambitious expansion plans into India, Electric Social Arcade’s quirky offerings in Berlin, and Topgolf’s venture into Saudi Arabia. Additionally, we examine new venues in Wisconsin and Canada focusing on retro gaming and social bowling, and Hollywood Bowl’s latest investments in England. The global landscape of entertainment venues is rapidly changing, and we’ve got all the details you need to stay ahead.
Finally, we delve into the crucial role of branding in creating memorable guest experiences. Learn why outdated logos and minimalist trends can impact a venue’s recognition and appeal, and the importance of vibrant, engaging brand presentations. We discuss the pitfalls of poor design choices in physical spaces and how they can detract from the overall guest experience. As we anticipate upcoming industry events such as IAPA Europe and Florida, we underscore the need for a consistent focus on the guest experience across all forms of location-based entertainment. Don’t miss this insightful episode packed with trends, challenges, and opportunities in the ever-evolving world of entertainment venues.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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