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SO36_Avoiding Pitfalls, Music Game Resurgence, and Competitive Socializing Trends

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"Sound Off" with Kevin Williams
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Sponsored by Intercard Inc, www.intercardinc.com

What if your entertainment business could avoid costly mistakes right from the start? Join us as we unravel the cautionary tale of a company that faltered due to a lack of industry know-how and insufficient feasibility studies. We break down the importance of hiring the right experts, understanding audio and space design, and the critical value of thorough planning to create successful entertainment venues.

Rediscover the magic of music game machines making a triumphant return to the Western market. We dive into the strategies behind targeting Generation Alpha and the challenges faced by iconic franchises like Bandai Namco’s Japanese drum machine and Pump It Up. We also highlight the potential comeback of Step Revolution’s Step Mania X and discuss how engaging with passionate fan bases can turn these machines into lucrative revenue streams, despite the decline of other once-popular games like Guitar Hero.

Get ready to explore the dynamic landscape of competitive socializing venues and the latest industry trends. We debate the merits of staffed versus unattended facilities, the rise of boutique crane machines, and the innovative use of fresh merchandise to keep players hooked. We also spotlight the exciting integration of XR technologies and costumes in enhancing social experiences, with success stories from venues like LaserDome. Reflecting on the cyclical nature of the industry, we share lessons from past ventures to inspire the creation of lasting entertainment spaces.

About the author

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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