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Sound Off 51_Location-Based Leisure: Booming Chains, VR Futures, and Strategic Entertainment Evolution
184-TDS_Cultivating Business Growth, Indulging in Hallmark Christmas Wonder, and Mattel’s Video Game Ventures
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Prepare to be whisked away to the whimsical world of the Hallmark Christmas Experience in Kansas City, where holiday magic is just the beginning. Feel the joy as we explore each corner of this festive fairy-tale come to life, from the twinkling lights of the Christmas market to the ice-skating rink that beckons with a chilly embrace. Every detail is designed to enchant, with workshops, celebrity appearances, and a live countdown of romantic milestones that could spark your very own Hallmark moment. This chapter is a love letter to the spirit of the season and an invitation to make your holiday unforgettable.
Dive into the digital revolution with us as Mattel teams up with Outright Games, bringing to life video game adventures for Matchbox, Monster High, and Barbie enthusiasts. Witness how these iconic toys transcend the playroom to conquer the realm of pixels and interactive storylines. Reflecting on Mattel’s storied history with the Intellivision console, we consider the challenges of shifting from tangible playthings to virtual escapades. Join us as we analyze how major players like Mattel and Hasbro are crafting new dimensions for their beloved franchises and invite you to follow along for more ground-breaking journeys and heartwarming tales.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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