150-TDS- Boeing or Not, Cape Town Adventure, and the Rollercoaster of Dynamic Pricing in LBEs

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Ever been curious if your flight is on a Boeing? I sure was, so I put the playful and cheeky “Am I Flying a Boeing Today?” website to the test with my upcoming Air Canada and WestJet journeys. It’s all part of our latest exploration into the creative nooks of entertainment industry marketing. And, buckle up as we take a virtual spin around Cape Town’s Freedom Adventure Park, where their cutting-edge virtual tour is flipping the script on how we peek into location-based venues. They’ve even thought of work pods for multitasking parents – talk about a game-changer!

Then, we’re navigating the twists and turns of dynamic pricing in the world of location-based entertainment. Henry Dorbaker’s name might not ring a bell, but his namesake space, marrying historic aura with modern zest, sure will pique your interest. Plus, we’re dissecting Merlin’s latest adventure into dynamic and surge pricing at popular destinations like Legoland and Madame Tussauds. Is it a recipe for success or a one-way ticket to customer dissatisfaction? We’ll take you through the highs and lows to unearth the real impact of these strategies on your next outing.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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