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Sound Off 51_Location-Based Leisure: Booming Chains, VR Futures, and Strategic Entertainment Evolution
LBX Daily Show Episode 138 March 8, 2024
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Discover the surprising intersection of sports and business strategy as we take a breather this spring to reflect on the burgeoning trend of indoor pickleball venues. With the rise of locations like Pickle Pad in Tallahassee, we delve into the world of leisure transformations—pondering if we’re witnessing a saturation similar to the trampoline park boom. We weigh the lure of paid indoor experiences against the abundance of free outdoor courts and consider the financial ripples across the location-based entertainment landscape. Amidst our musings, we also shed light on Indoor Active Brands’ leap from trampoline arenas to pickleball courts, challenging ourselves to understand the nuances of staying afloat in a sea of competitive leisure offerings.
Then, putt your way into the complex realm of mini-golf entertainment as we explore other venues struggling with layout woes and a karting space morphing into the grand Tea Time mini-golf in Kennewick, Washington. We grapple with the bold move of investing $375,000 to create a state-of-the-art indoor mini-golf haven, complete with a bar and party room—yet no kitchen to serve a starving clientele. Can the reliance on food trucks and BYO snacks make up for the absence of in-house dining? Join us in questioning the sustainability of such a pivot, where lower staffing costs might not offset the absence of the high-octane revenue from karting. Through our analysis and thoughtful conversation, we offer a glimpse into the trials and triumphs of the ever-changing world of location-based entertainment.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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