#1209 – Branded Entertainment Explodes
Loading the Elevenlabs Text to Speech AudioNative Player... We now cover a very crowded last few months in the sector. The proximity of this mass of “May Convention Madness” to the next run of shows was not lost on hard pressed exhibitors. The next few weeks, moving into June, saw IAAPA Expo Asia, Licensing Expo 2024 and other events. IP Drives New LBE Investment Rushing back from China’s AAA’24 and we were Vegas bound with the Licensing Expo 2024 (LE’24) at the Mandalay Bay Convention Center, Las Vegas. The branding and licensing mega-event continued themes of previous years by promoting their “Brands at Play”. The show and conference was promoting the new immersive brand experiences, with 2024 making a major investment in the venue business. As seen both at the US and at coming September European Brand Licensing Show towards […]