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SO41_Tracking Market Shifts in Location-Based Entertainment
LBX Daily Show Episode 119 February 9, 2024
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Ever wondered about the spicy aftermath of sending a hot honey pizza to an ex? We’ve got the cheesy details on Pizza Hut’s “Goodbye Honey Pie” campaign that’s redefining Valentine’s Day gestures. In the spirit of National Pizza Day, we’re talking about our own traditions of crafting homemade pies with family, and how that simple act strengthens ties of love and connection. But hold onto your pepperoni – we also chew over the wackiest fundraising events that’ll make you question whether we all should be throwing axes or naming roaches after past romances.
Then, we’re off to the land of Oz with Fred Trust, the man who turned his adoration for the Emerald City into an actual museum, giving fans an immersive trip down the yellow brick road. We’re also taking you inside the expanding world of Activate, where active gaming turns a workout into an epic adventure. So, lace up those sneakers and prepare for a slice of life’s unconventional festivities – it’s an episode packed with entrepreneurial spirit and the stories behind the celebrations.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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