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The LBX Show #9 - IAAPA FEC Summit Preview and Global Expansion in Entertainment
LBX Daily Show Episode 88 December 20, 2023
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Get ready to unlock the secrets of innovative entertainment and sports marketing in our latest LBX Collective podcast episode. We’re taking you on a globetrotting adventure, from the interactive gaming arenas of Abu Dhabi’s Yass Mall to the whimsical hotel venues of Australia, exploring how experiential retail and hospitality are transforming the way we play and stay. With a peek into the City Challenge, where you can go head-to-head with robotic goalkeepers and a chat about over-the-top New York Hotel-style-inspired challenge rooms, this discussion is chock-full of unique takeaways for anyone looking to up their game in creating memorable experiences.
Strap in as we zoom over to Miami’s newest arcade, Arcade Time USA, setting the bar high with its expansive game selection and lip-smacking cuisine. But it’s not all fun and games—we analyze their branding strategy and offer our two cents on how this hotspot could rev up its appeal. From there, we slide home to the outlandishly engaging world of the Savannah Bananas. Jesse Cole and his yellow-tuxedoed antics are the epitome of “fans first, entertainment always,” challenging the norms of baseball with Banana Ball and an all-inclusive ticket that’s changing the spectator game. Their social media savviness and unorthodox promotions are lessons in authenticity that any brand can stand to learn from.
As the curtain falls on our episode, we leave you pondering the Savannah Bananas’ upcoming season, where the spectacle of sport and entertainment promises to be more bananas than ever. We would love to have the mastermind himself, Jesse Cole, join us for a spellbinding discussion in an episode of The 3rd Degree. So buckle up, listeners, for a ride through these groundbreaking ventures that are redefining entertainment across the globe, and keep your ears perked for more incredible narratives that await in the next episode of the LBX Collective podcast.
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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.
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