#1194 – Location-Based Entertainment Returns!
Loading the Elevenlabs Text to Speech AudioNative Player... While remembering past developments can be sometimes avoided by the new generation, keeping a weather-eye on past activities can be seen as useful in avoiding making the same mistakes. So it is with interest that we chart the growth, once again, of location-based entertainment and observe its previous attempt at market dominance, along with how this latest move is re-attracting IP and big brands. Return of Location-Based Entertainment Following on from our coverage of the growth in IP and branding within the Out-of-Home Entertainment sphere, we turn to the reprise of a once popular vehicle towards marrying brand and IP and physical entertainment venues. Back in 1996 the term “Location-Based Entertainment” (LBE) gained major recognition. Following on from the boom in Japan in Indoor Amusement venues (Amusement Theme Park); the concept of […]