The LBX Show #94 – Zero Latency’s Tim Ruse, Perkiverse, League play & more!

Transcript

Sponsored by Intercard!
Sponsored by PartyPing!
Sponsored by Perkiverse!

On this week’s show we kick off season five by tracking the shift toward programmable entertainment platforms where content, identity, and upgrades create repeat visits without constant rebuilds. We also dig into the state of location-based VR with Zero Latency CEO Tim Ruse, then round out the week with openings, closures, and leadership moves shaping the attractions industry.

• Intercard trade show schedule and why in-person demos matter
• Trend Watch on programmable platforms replacing fixed attractions
• Netflix House, Cosm, and Sphere as playbooks for refreshable content
• League play as a repeat-visit engine that beats discounting
• Pokémon Space Trail as a model for temporary IP overlays
• Perkiverse rewards with QR check-in, XP, levels, and built-in entropy
• State of VR research on what gets guests out of the house
• Designing VR for mixed skill levels through agency and onboarding ramps
• IP strategy in VR and how Jumanji expands the audience
• What innovation looks like next: immersion and storytelling over specs
• Where VR fits best in a venue mix and how to think per square foot
• Openings and closures as signals for reinvestment and brand clarity
• C-suite and marketing moves across Disney, F1 Arcade, Triotech, and more

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Brandon Willey

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