The LBX Show #97 – Chris King on Names, Pinball documentary, & more!

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The LBX Show
The LBX Show
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Sponsored by Intercard!
Sponsored by PartyPing!
Sponsored by Perkiverse!

On this week’s show we move from industry headlines to hands-on operating tactics that help location-based entertainment venues win in a crowded market. We unpack what’s opening and closing, why guest connection starts with something as simple as a name, and how conversion tracking turns ad spend into measurable bookings.

• Pinball: Beyond the Bumpers documentary release details and what it says about pinball’s resurgence
• Perkiverse rewards platform update and what we’re looking for in pilot venues
• Openings and closings trends across active entertainment and mixed-use leisure builds
• Franchise expansion risk and what failed concepts can teach new operators
• The reality gap problem with AI-generated venue marketing videos
• Using guest names as a practical guest experience tool and why it works psychologically
• Belonging cues that strengthen connection even in quick interactions
• Hiring for personality and training teams to be age-appropriate and relationship-driven
• Leadership changes across major entertainment brands and what they might signal
• Conversion tracking fundamentals for venues running paid ads
• Tools and setup basics including Google Tag Manager, GA4, and the Meta pixel

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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