The LBX Show #84 – Blue Man Group, Globalls expands, DeMonte returns, & more!

Transcript

Sponsored by Intercard!
Sponsored by PartyPing!

On this week’s show we run through the biggest quick hits in location-based entertainment, from cashless payment tech and mini golf growth to Orlando’s returning live entertainment. We also track the week’s openings and closures with Kevin Williams, then wrap with Chuck DeMonte’s blunt reminder that seasonality is solved months in advance, not at the last minute.

• Intercard’s event schedule and a look at the Impulse Plus reader at Bowl Expo for flexible cashless payments
• Glowballs’ 15-year UK city-center lease, strong branding, and website wins plus key misses around food and beverage and location discovery
• Milwaukee Brewers plaza mini golf and why stadium entertainment districts can become real competition
• Blue Man Group returning to Orlando near ICON Park and why iDrive keeps getting stronger
• Openings and concept spotting: Toca Social expansion, Sandbox VR growth, automated game show experiences, competitive socializing brands, The CUBE heading to Chicago
• Closures and deals to watch: waterpark acquisition and rebrand, sudden venue shutdowns, beercade relocation risks, what closures signal for late summer and fall
• Promo Pro Tips: build a yearly marketing calendar, market for the coming season, focus on one initiative per quarter, use consultants and tools to execute

About the author

Brandon Willey

More posts