The LBX Show #54 – IAAPA Expo 2025 Review: The Trends, Hits, And Misses

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Sponsored by Intercard!
Sponsored by Alan-1!

On this week’s show, Brandon, Kevin Williams, Adam Pratt, and Clint Novak unpack a packed IAAPA Expo 2025 and discuss mini escape rooms with auto reset, LED floors evolving into real game platforms, and competitive socializing plowing ahead with arrows, hoops, batting, and smart seating. We call out winners, caution flags, and the IP choices that miss Gen Alpha.

• highlights from Dark Escape’s enclosed puzzles and Creative Works’ open-air stations
• capacity math, pricing, and replay questions for five-minute attractions
• active floors moving from pixels to full LED animation and projection hybrids
• Lasertron’s Krazy Arrowz as a clean, turnkey competitive socializing anchor
• Big Hoops spectacle versus footprint and session-based revenue
• batting suites: hardball simulators versus gamified soft-batting
• redemption notes on Putt It Par Tee, Perfect Pump, and merch that actually moves
• cranes with trend-led prizes, including Butts On Things, driving real pull
• attendance shape: more buyers, fewer VR novelties, international gaps
• 2026 outlook with West concourse expansion and a larger pipeline of innovators

Catch Sound Off with Kevin Williams Episode 100 on Tuesday, December 2.

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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