The LBX Show #49 – Fall Promotion Strategy, Dinos for Sale, Universal Kids, & more!

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The LBX Show
The LBX Show
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Sponsored by Intercard!
Sponsored by Alan-1!

On this week’s episode, Clint Novak joins for a Guest Gab to discuss how to turn a “slow” season into a growth window with early Black Friday planning, smarter inventory, and signature events that bring families back. Along the way, we track market shifts, new attractions, and arcade releases, and honor the legacy of Paul Williams.

• IAAPA Expo plans, LBX Collective speakeasy returns in booth 4402
• Give Kids The World charity golf, 5K and 1K, team fundraising
• Field Station: Dinosaurs liquidation opportunities on Facebook Marketplace
• Swings And Things retirement sale
• Universal Kids Resort lands confirmed and website strategy
• Black Friday tactics that build urgency and protect margin
• Tiered discounts, BOGOs, and activation timing into next year
• Signature events that become traditions and when to pivot
• Openings and trends: Holey Moley, Triotech, Sandbox, Timezone, and more
• Asia design cues, color strategy, and audience targeting
• Cinema VR viability based on session length and onboarding
• Closures and franchise moves, what they signal
• Arcade Corner: memorial for Paul Williams, IAAPA teasers and new games
• Promo Pro Tips: combine digital with local events for compounding reach

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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