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The LBX Show #92 - Rerun: Annual Predictions Episode 2026!
The LBX Show #32 – Harry Potter Pinball, Marketing Red Flags, and more!
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Sponsored by Intercard!
On this week’s LBX Show, we explore the latest developments in location-based entertainment, featuring insights on facility openings, closings, and technological advancements shaping the future of immersive experiences. BW and friends break down everything from Area 15’s massive expansion to the highly anticipated Harry Potter pinball machine from Jersey Jack.
• Area 15 in Las Vegas advancing with a $161 million, 20-acre expansion opening in August 2025
• Legoland partnering with Save the Children to provide free park access to vulnerable children
• Kevin Williams’ Open and Shut segment covering Genda’s aggressive expansion and new “VSing” concept
• NBA opening a 20,000 sq ft “retailtainment” store combining merchandise with interactive entertainment
• Jersey Jack finally revealing their Harry Potter pinball machine after months of teasing
• Raw Thrills releasing a major update for Godzilla Kaiju Wars VR, expanding from 2 to 6 levels
• Chuck DeMonte sharing four marketing red flags: generalists vs. specialists, poor communication, inadequate reporting, and lack of track record
Join us at upcoming industry events including IAAPA at Morgan’s Wonderland next week and Bowl Expo at the end of the month in DC.
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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
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