The LBX Show #26 – Blockbuster is Back, But This Time You’re Trapped Inside

Transcript

Sponsored by Intercard!

On this week’s show, we explore innovative entertainment concepts and marketing strategies including expert insights on escape rooms, arcade games, and maximizing crane game revenue from our guests Kevin Williams, Adam Pratt, Chuck DeMonte, and Justin Michaels.

• Lockbuster Video escape room transforms 90s Blockbuster nostalgia into an immersive experience at Chicago’s Woodfield Mall
• Amusement 360 event coming to Indianapolis on May 6-8, offering valuable industry education and networking
• Kevin Williams takes us on a whirlwind tour of recent openings and closings. Notable developments include a new Topgolf competitor raising $40 million, innovative VR experiences being integrated into existing attractions, and the emergence of dedicated crane game venues as standalone destinations.
• Marketing awareness forms the crucial first stage of any customer funnel, requiring multi-channel approaches to reach your audience
• Meta ads optimized for reach can generate thousands of impressions at just $1-2 per thousand
• Hot Wheels arcade game and UFC Challenge machines highlight new developments in the arcade sector
• Modern crane games should target approximately 25% payout rates to keep customers engaged and returning
• Strategic merchandising, regular rotation of prizes, and proper maintenance are essential for maximizing crane game revenue
• Branded merchandise in crane games offers marketing opportunities beyond the venue

Join our LBX Galaxy community at lbxgalaxy.com to connect with other operators, manufacturers, and suppliers in the location-based entertainment industry.

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Brandon Willey

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