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#7-The 3rd Degree- Frank Price: Fitness Foundations, Amusement Evolution, and the Art of Emotional Celebrations

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The 3rd Degree
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Ever wondered how a fitness maven transitions into a titan of the amusement consulting world? Frank Price, the visionary behind FL Price Consulting, joins us to share his extraordinary tale, detailing his climb from health club pioneer to maestro of emotional engagement in customer experiences. With stories from his early entrepreneurial days to his revolutionary strategies in birthday party planning, Frank reveals how prioritizing human-centric services has redefined what it means to throw a celebration that truly resonates.

This episode is a treasure trove of insights for anyone fascinated by the transformation of family entertainment over the decades. Frank walks us through the conception of a children’s fitness center that was way ahead of its time, blending principles from various industries to craft a one-of-a-kind business model that would influence future family entertainment centers. He candidly discusses the pivotal shift to consulting, inspired by his children’s experiences and the drive to inject more human interaction into family attractions.

But it’s not just about business models and industry shifts; Frank opens up about the profound personal influences shaping his professional ethos—from sports and family values to the teachings of icons like Tony Robbins. It’s a heartfelt reflection on mentorship, life choices, and the joy of helping others progress. As you listen, you’ll be inspired by Frank’s vision for the future, where creating tradition-rich, personalized experiences ensures every guest feels honored and valued. Join us for an exploration of success, not just in business, but in crafting memories that last a lifetime.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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