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The LBX Show #92 - Rerun: Annual Predictions Episode 2026!
The LBX Show #88 – AI Surfing Gamification, Mark Flood on SMS, & More!
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Sponsored by Intercard!
Sponsored by PartyPing!
On this week’s show we look at how small, well-timed moves create outsized results in location-based entertainment, from Halloween turning into a full season to AI-driven gamification that pushes repeat visits. We also get tactical on birthday party marketing, including why SMS works only when it feels personal, relevant, and restrained.
• Intercard events and how to use vendor experts as resources
• IAAPA FEC Scholarship details and who should apply
• Season five changes, upcoming schedule and suggestion box link
• Halloween as a long promotion cycle with earlier pre-sales
• AI gamification in surf parks using scoring, achievements and leaderboards
• Birthday party economics and why empty rooms are expensive
• SMS versus email differences, with frequency and relevance rules
• PartyPing approach with personalized birthday outreach and low operator effort
• Openings and closures across LBE, including VR growth and retro concepts
• Closures tied to leases, gentrification and market repositioning
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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
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