The LBX Show #79 – World Cup Playbook, Black Mirror, Influencer Marketing, & More!

Transcript

Sponsored by Intercard!

On this week’s show we break down what World Cup season means for location-based entertainment operators, with real examples you can adapt into watch parties, limited-time menus, and ticketed bundles that boost revenue. We also track major openings and closures across the industry, then close with a practical influencer marketing playbook you can use right away.

• Intercard’s 2026 event schedule and where to meet the team
• World Cup promotion ideas for FECs and LBEs built around community events and seasonal food and beverage
• Dave & Buster’s kickoff-week activations including the human crane concept, themed menu items, merch, and ticketed watch parties
• Topgolf’s tournament programming including match broadcasts, soccer-inspired game overlays, and limited-time drinks
• Topgolf Las Vegas Hideaway Pool details and what it signals about adult-focused amenities
• Open and Shut highlights including Joypolis Sport X and what “live park” might mean
• Crossbar soft opening concerns and why a missing web presence is a red flag
• Sandbox VR clustering strategy and what franchise operators gain from proximity
• Zero Latency expansion notes plus hardware updates and licensed IP content plans
• Infinity Experiences in Montreal launching a Black Mirror walkthrough and the rotating exhibition model
• Dave & Buster’s and Main Event updates including design choices and new attraction mix
• Qatar’s cluster of new LBEs plus a warning sign on closures and “holding on” through summer
• Influencer marketing steps: finding creators, vetting engagement, bartering, collaboration posts, and converting content into ads

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Brandon Willey

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