The LBX Show #40 – ROLLER Pulse Report, Merchandising Insights, and more!

Transcript

Sponsored by Intercard!

On this week’s LBX Show, Kalyn New, VP of Product and Customer Marketing at ROLLER, joins us to discuss their inaugural 2025 Pulse Report that surveyed 2,000 attraction guests across the US, UK, and Australia to uncover what guests truly want from venues.

• 90% of guests want self-service options at venues, aligning with operators’ needs to automate and reduce labor costs
• 23% of guests identified faster online checkout as their most desired innovation, outranking VR and other high-tech options
• 79% of guests consider sustainability when making purchase decisions, significantly higher than expected
• Great past experiences are the leading reason guests return to venues (79%)
• Convenient online booking that functions as a 24/7 sales channel is crucial, especially for busy families planning outside business hours
• Providing quality options for both online self-service and personal assistance creates the best guest experience

Kevin Williams delivers an extensive Open and Shut segment covering new venue openings including Hollywood Entertainment Center in the Netherlands, Game Palacio in Mumbai, and massive entertainment complexes in Texas, while Justin Michaels shares merchandising insights from top redemption centers across the country, and Chuck DeMonte rounds out the show with Promo Pro Tips.

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Brandon Willey

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