The LBX Show #28 – Dusty Planets, Gold Tickets, Foamplosions, and more!

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The LBX Show
The LBX Show
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Sponsored by Intercard!

On this week’s LBX Show BW and friends explore innovative strategies entertainment venues are using to attract repeat visitors and stay competitive in today’s market.

• Dusty Planet in Rhode Island launches a space-themed mini-golf concept with custom 3D-printed merchandise and branded balls
• Legoland Hotel California implements golden ticket hunt promotion, giving guests reason to explore and return
• Orlando Science Center creates “Mess Fest” with foam explosions and science experiments to drive engagement
• RPM Raceway sets world record for longest indoor go-kart track by connecting three separate courses
• Dave & Buster’s continues international expansion with new locations in India, adapting format to local market
• Four key strategies for getting repeat customers: collecting first-party data, email/SMS marketing, retargeting, and keeping attractions fresh
• Entertainment venues globally updating their brands and attractions to remain relevant in competitive market
• Several major closures including Six Flags Hurricane Harbor in Maryland and UK’s Playland showing industry consolidation

Visit lbxgalaxy.com to join our online community where you can connect with others in the industry, share ideas, and ask questions.

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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