Sound Off #97 – Upscale The Prize Experience, KPop Demon Hunters, and more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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Sponsored by Intercard!
Sponsored by Alan-1!

On this week’s episode we argue for an upscale shift in prize experiences, a sober view on tariffs and show strategy, and a sharper ROI lens on VR. Big brands face 2026 pressure as multi-attraction venues, collectible-forward cranes, and arena-scale content set the pace.

• Upscaling prize centers with premium collectibles and frictionless redemption
• Tariff volatility, shutdown impacts, and investor caution
• Six Flags activism, Merlin restructuring, and 2026 readiness
• Single-attraction fatigue vs multi-experience competitive socializing
• Topgolf delays and expansion math under scrutiny
• Electric Playhouse Vegas missteps in a crowded market
• New-wave cranes, live play by app, and adult-oriented redemption
• Samsung XR reaction and the search for a killer app
• Godzilla non-VR ROI test and headset necessity
• Blending VR with pinball, retro, and social play for resilience
• Netflix’s KPop Demon Hunters and LBE potential
• Cloud outage preparedness and offline contingencies
• London Coin-Op signals: rhythm games, micro cranes, enclosed pushers
• Show calendar choices and format rethink for exhibitors

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About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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