Sound Off #93 – New XR & AR concepts, UK Park Expansion, and more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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Sponsored by Intercard!
Sponsored by Alan-1!

On this week’s episode we challenge the LBE industry to build real education and standards while tracking major shifts—from Orlando softness and capital moves to AR sports, IP consolidation, and the line between tech promise and operational reality. Practical lessons emerge on spectatorship, repeatability, and mapping the right tech to the right use case.

• lack of standardized education pathways for LBE operators
• limits of event-based learning within IAPA structures
• Orlando softness, oversaturation, and tourism headwinds
• Chuck E. Cheese capital extension and expansion strategy
• Genda’s mall plays, HADO AR arenas, and prize integration
• spectatorship challenges in AR esports and broadcast overlays
• EA go-private implications and Netflix–Warner speculation
• Starbucks “third place” reset and beverage war lessons
• Topgolf watch parties as a space utilization test
• influencer-led attractions and the need for veteran operators
• UK pipeline: Great Wolf Lodge, Surf London, Superpark
• Clays’ four-player bays, corporate events dependency, ROI
• XR pedal-karting as module inside larger FECs
• AR headset landscape post-HoloLens and fit for active play
• Amazon Fresh retreat and hidden human labor costs
• Stan Lee hologram ethics and fan acceptance
• delivery robots viability and urban operations reality

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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