Sound Off #92 – Trade Show value debate, Lego and ROLLER acquisitions, and more!

Transcript

Sponsored by Intercard!
Sponsored by Alan-1!

On this week’s episode we debate the value of exhibiting at trade shows, highlighting how companies must carefully evaluate their exhibition strategy and clear objectives before investing in booth space.

• Making smart decisions about trade show participation based on what you want to achieve
• H1B visa changes causing confusion and concern for companies employing international expertise
• Lego taking control of 29 Legoland Discovery Centers from Merlin Entertainment for $270 million
• Analysis of what Lego’s strategy means for the future of location-based entertainment
• ROLLER’s acquisition of the BookNow software platform expanding their customer base to major brands
• Leadership changes at Sega Amusement International with CEO Paul Williams retiring
• Technology trends from IAAPA Expo Europe including new VR experiences and LED interactive systems
• Music game competition heating up with MaiMai and Dance Show systems entering Western markets
• Meta’s embarrassing AI glasses demonstration failure at their Connect conference
• Celebrating Replay Magazine’s 50th anniversary as the leading amusement industry publication

If you’re planning to attend IAAPA Expo Orlando in November, start planning now with clear objectives about what you want to achieve at the show. We’ll see you there!

About the author

Brandon Willey

More posts