Sound Off #85 – Setting Guest Expectations, Tariff Impacts on Travel, and more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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On this week’s Change My Mind segment, Kevin and Brandon debate how the entertainment industry fails to properly communicate experiences to guests, creating disappointment when reality doesn’t match marketing promises, while economic headwinds further challenge the sector.

• Poor guest experience communication threatens venue success, especially without clear visual representation of what to expect
• Tourism numbers show concerning trends with Vegas unemployment rising and Orlando tourism down 3.5%
• Canadian travel to US down dramatically at 35.2% by car and 19.9% by air
• Sony’s 2.5% investment in Bandai Namco signals strategic alliance for IP development
• Dave & Buster’s repositioning strategy removes focus from Social Bays (now Game Suites)
• Next generation “smart crane” machines incorporate RFID tracking and modernized interfaces
• Mixed reality tourism applications emerging as alternative to traditional sightseeing
• Meta reports $4.53 billion quarterly losses on metaverse investments
• Meta acknowledges 20-40 minute “Goldilocks zone” for VR experiences
• AI enhancing entertainment experiences through projection mapping and visual transformations
• Area 15 implementing autonomous Zoox robo-taxis to shuttle visitors around complex

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Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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