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The LBX Show #92 - Rerun: Annual Predictions Episode 2026!
Sound Off #65 – Meta abandons “VR”, Netflix builds houses, and more!
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Sponsored by Intercard!
The term “VR” (virtual reality) may no longer adequately describe the evolving spectrum of immersive out-of-home entertainment experiences. Our industry needs clearer terminology to help customers understand different immersive experiences while major brands across entertainment sectors increasingly invest in location-based entertainment.
• Meta abandoning “VR” terminology in favor of “mixed reality” despite billion-dollar investments
• Need for better industry terminology beyond just “immersive entertainment”
• Consumer video game spending dropping to 2023 levels amid economic challenges
• Major IP brands from gaming, toys, movies, fashion, and sports invading location-based entertainment
• Netflix House opening 100,000 sq ft entertainment venue in Texas with custom attractions
• Raw Thrills releasing Top Gun: Maverick arcade game as Dave & Buster’s phases out VR
• Cyberpunk 2077 becoming innovative mixed reality arcade game with projection mapping
• Amusement Expo 2025 representing transitional period for the industry
• Trade associations need to become more inclusive of new entertainment formats
• Successful shows require not just booth count but strong attendance and business transactions
Join us at Amusement Expo in Las Vegas where we’ll be recording live from the show floor.
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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
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