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The LBX Show #92 - Rerun: Annual Predictions Episode 2026!
"Sound Off" with Kevin Williams Episode 136 September 8, 2026
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Sponsored by Intercard!
Sponsored by PartyPing!
On this week’s show we get blunt about what is squeezing location-based entertainment right now: subscription licensing, staffing needs, and the widening gap between what tech promises and what venues can reliably earn. We also break down the week’s biggest headlines, from an IP theme park announcement that unravels fast to hands-on notes from a new immersive venue in London.
• subscription pricing pressure in free-roam VR and LBE operations
• why operators still need staff even with “attendantless” claims
• when IP helps sell the attraction and when it is a crutch
• the Dragon Ball Z park announcement and the licensing reality check
• leadership moves and what they signal about growth and acquisitions
• Liv Golf’s potential collapse and what replaces the void
• Topgolf’s arcade rollout and why deployment matters more than packaging
• Area 15 rebrands tenants and the risk of taking everything in-house
• Cineworld’s racing sim push and the problem of too many simulators
• Pixel World’s multi-attraction model and the marketing execution gap
• 501’s virtual archery concept and why usability decides the outcome
• Genda’s quiet IP merch strategy including a Disney corner
• Apple Vision Pro pop-ups and Meta smart glasses privacy damage control
• Arcade Arena London review with Pac-Man Live, Chaos Karts, Alien Invasion
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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
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