Sound Off #135 – Kiddleton hits Walmarts, Netflix merch, F1 Box closure, & more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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Sponsored by Intercard!
Sponsored by PartyPing!

On this week’s show we break down why big location-based entertainment ideas can vanish fast, and why the industry needs more honest post-mortems to turn failures into better venues. We also track major business and tech shifts, from IP-driven merch and projection-mapped attractions to XR pricing pressure and AI booking tools.

• F1 Box shutting down and why transparency matters for learning
• What operational details often get missed in simulator and arcade concepts
• Dolly Parton’s Dollywood legacy and what it teaches about guest experience
• Leadership moves at Elevate, Seven, AirHop, Main Event, Netflix House and Flyover
• Mattel Adventure Park delays and the realities of complex IP developments
• Kiddleton expanding in Walmart and why route operators should pay attention
• The Dragon Ball Z theme park bet near Paris and questions about IP longevity
• Underinvestment signals at Peter Piper Pizza and the entertainment mix problem
• Projection-mapped “phygital” enclosures, interactive floors and turnkey arenas
• Netflix House exclusive merch and how FOMO changes venue economics
• Pico postponing spatial computing XR and what it means for LBE VR
• NexPlayground licensing Pac-Man and the return of active entertainment
• Universal Orlando’s AI assistant and the future of booking workflows

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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