Sound Off #120 – Gen Alpha wants phygital, WXO London debrief, Helium, & more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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Sponsored by Intercard!

On this week’s show we walk through the realities hitting location-based entertainment right now, from VR arcade business pressure to the pricing and repeat-visit mechanics that decide who survives. We also connect big external shocks like Middle East instability and helium-driven chip constraints to the on-the-ground decisions operators make about tech, IP, staffing, and attraction mix.

• why many VR arcades struggle with older formats and single-experience models
• experience design over tech hype as the real driver of ROI
• Middle East tourism and investment uncertainty affecting leisure development
• helium supply constraints leading to semiconductor disruption and higher risk for tech deployments
• Deal’s rebrand to ENL and the timing clash with EAG London
• leadership changes at Triotech and a new sales hire at Touch Magics
• Hasbro-licensed Clue murder mystery as a traveling immersive theater product
• teen takeovers, Swatting, and the need for professional safety playbooks
• Gen Alpha expectations and the push toward interactive, creative, phygital attractions
• competitive socializing saturation and what phase two venues must do to earn repeat visits

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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