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#79- The Daily Show – Coloring the Future with Crayola, Gravity Max, 2024 Food Trends, and a Visual Journey through Earth’s History

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Ever wondered how Crayola, the brand colouring our childhood memories, is painting its future business canvas? In this episode, learn about some of the significant changes taking place at Crayola under the direction of new executives. We’re discussing their intriguing strategy of leveraging licensing and expanding into the location-based entertainment (LBE) sector. Also, get an insider look at Gravity Max, Liverpool’s crowd-pleasing attraction, and hear our take on their impressive marketing and various activities.

Now, feast your senses as we dish out the latest flavours of the restaurant industry. We’re talking novel skiing concepts delivering thrilling experiences in small footprints, the comforting embrace of homely foods, and the unexpected rise of global chicken wings. Fancy a drink? We dissect the trends stirring up the cocktail scene, from botanic concoctions to low-alcohol options and conversations around CBD-infused beverages. And finally, we wrap up with a stunning visual journey through Earth’s 4.5 billion years. This animated spectacle is a feast for the eyes, ears, and mind. This is not just another podcast episode, folks — it’s a smorgasbord of insights, trends, and entertainment. So tune in, and let’s get this show on the road!

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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