#7-Sound Off – Unpacking Venue Promotion, The Power of Social Media Strategies, and the Art of Effective Research

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"Sound Off" with Kevin Williams
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Eager to gain a competitive edge with your venue promotion? Look no further! We sit down with Kevin Williams, a seasoned professional in location-based entertainment, to unpack the latest trends and strategies. We kick things off by discussing the importance of your website as your online advertising hub and the value of a “Coming Soon” page to create buzz and gather valuable data. Kevin shares his insights on why a soft opening should precede a grand one, and the three crucial elements of venue promotion: physical advertising, word of mouth, and information sharing.

But that’s not all! We take a deep dive into the limitless world of social media and its role in venue promotion. Kevin emphasizes the need to identify and understand your target audience, and tailor your content to engage them. Authenticity is key, and we explore the potential pitfalls of outsourcing your social media to third-parties. We underline the importance of research in identifying the most effective platforms for your venue promotion. Crafted for venue owners and marketers, this episode is brimming with valuable insights to help you leverage social media for maximum impact. Tune in and level up your promotional game!

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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