6TheReveal_Intercard: Cashless Tech Transformation, Global Expansion and Growth in Amusements

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The Reveal
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Can you imagine a world where traditional paper tickets are a thing of the past, replaced by seamless cashless transactions? Step into the future with us as we explore Intercard’s groundbreaking advancements in the amusement and entertainment industry. Join Lynda Brotherton-Sherrod, Global Marketing Director, on an exclusive virtual tour of their state-of-the-art St. Louis headquarters, where innovation is at the heart of everything they do. From their pioneering debit card system to their unwavering commitment to 24-7 customer support, discover how Intercard is redefining the way we play and pay.

Travel back to the late 70s and 80s with Scott Sherrod – CEO, to understand the origins of Intercard, a company that started with copy control systems before venturing into gaming and amusement technology. Hear the fascinating story of overcoming technological and legal hurdles, including restrictive patents and initial resistance to cashless systems. Learn how customer feedback and market demands have driven Intercard’s evolution, leading to major technological milestones like electronic ticketing and loyalty programs in non-casino environments.

Get insights into the broader landscape of tech business ownership, with a focus on data security, company culture, and global expansion. Dive into the benefits and challenges of managing a diverse, multilingual workforce, and discover how Intercard’s technical innovations—from Ethernet and Wi-Fi to NFC and cloud solutions—have set them apart. Finally, we discuss the resilience of Eastern European markets, with real-life examples of overcoming adversity. This episode is a must-listen for anyone interested in the intersection of technology, entertainment, and global business.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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