#2- Sound Off – Journey Through Gamification and AI Influence: From Location-Based Entertainment to Gashapon and Crane Machines

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"Sound Off" with Kevin Williams
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Ever wondered how gamification can revolutionize traditional entertainment? Join us in this mind-opening conversation with Kevin Williams where we challenge conventional thinking and explore the captivating worlds of Gamification and Location-Based Entertainment. Kevin enlightens us on how the evolution of Family Entertainment Centers and Location-Based Entertainment has changed the game, literally! From enhancing mini-golf with gamification to the trailblazing marketing strategy of UNIS with its weekly game releases, prepare to be intrigued.

Dare to venture further? The second part of our episode takes you into the realm of artificial intelligence and its transformative effects on the amusement industry. Here, Kevin shares fascinating insights on how AI, data collection, and card swipes can predict the performance of machines. We tackle the hurdles of transitioning to e-payments and the potential benefits of this move. Additionally, we delve into the new retail experiences offered by Bandai Namco and Kiddleton Kiosk through Gashapon and Crane machines. Tune in to learn about the potential of linking physical items from cranes to digital assets and why staying ahead of the curve in this industry is vital.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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