194TDS_Toca Social’s European Takeover, IKEA’s Virtual Engagement Revolution, and A Crackling Drink Fantasy

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LBX Daily Show
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Can you imagine a world where soccer entertainment venues are spreading like wildfire across Europe? This episode kicks off with a sizzling comparison of Arizona’s diverse climates, from Phoenix’s blistering heat to the cooler temperatures up north. We celebrate National Iced Tea Day with a spirited debate on sweet versus unsweetened tea and share a memorable iced tea experience at Rudy’s Barbecue. Then, Bob Cooney’s “Being Virtual” takes the stage as he chats with Brent Bushnell from Two Bit Circus about their innovative new location in LA. The excitement continues as we spotlight Toka Social’s expansion, from London and Birmingham to their ambitious new sites in Paris and beyond, redefining soccer-centric entertainment venues.

Ever wondered how IKEA could revolutionize virtual engagement on platforms like Roblox? We break down how immersive virtual experiences could drive real-world purchases and boost brand awareness. Our discussion takes a thrilling turn with Gravity Active’s sleepover sessions in trampoline parks, highlighting both the logistical and dreamy aspects of overnight events. We wrap things up with a delightful fantasy about a potential new offering  for the summer—a crackling sundae with hardening chocolate that could become the next big hit. Catch all this and more, packed with innovation, celebration, and an extra dollop of fun.

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The brainchild of two location-based experience enthusiasts, Christine Buhr and Brandon Willey, the LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

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