Sound Off #106 – Sporttainment’s Fork In The Road, EAG Trends, and more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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Sponsored by Intercard!
Sponsored by Alan-1!

On this week’s show we trace where sportainment actually works for guests, where it slips into sports training, and how competitive socializing reshapes what operators buy and build. From CES signals and Meta’s retrenchment to EAG’s on-the-floor realities, we highlight tech that matters and formats that last.

• the split between competitive socializing and active t.24raining
• funding rounds in baseball and golf concepts
• GameStop closures as a cautionary signal for retail and LBE
• why memberships fit training-first facilities
• CES takeaways on AI glasses, AR, and VR positioning
• Meta pullback, studio closures, and investor sentiment
• hygiene and uptime wins with self-cleaning VR hardware
• EAG London trends: fewer novelties, stronger ROI focus
• DDR’s return and music games’ crowd power
• high-fidelity simulators and accessibility design
• AR shuffleboard, modern shooting galleries, projection golf
• the need for multi-activity mixes to drive dwell and spend
• upcoming talks at Amusement Expo and AWE

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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