#1204 – Beyond Virtual – New Immersion
Loading the Elevenlabs Text to Speech AudioNative Player... The development of the next generation of audience-based experiences are seen following the developments in theater business. Along with the investment in new chains of Location-Based Entertainment (LBE) venues, and the opportunity for driving the immersive experience business. The New Immersive Auditorium Following the developments at CinemaCon’24, as seen in our previous coverage, we see a drive for the next generation of audience experience. This was illustrated with the news that CJ 4DPLEX and D'Place Entertainment announced their partnership to bring the new ‘ScreenX’ auditorium platform to the North American market, increasing their market penetration. It is this drive for a more immersive audience experience that has been seen receiving serious market investment – a kind of “Cinema 2.0.” to offer a compelling experience for an audience looking for the next big […]