Virtual Arena #20 – The Shared Phygital Landscape – Part 1
Loading the Elevenlabs Text to Speech AudioNative Player... In this first part of our specialist feature on the Immersive entertainment landscape, we look towards the deployment of AR, MR and SR technology. Defining the latest encumbered immersive attractions and game systems, while charting the trends that are shaping the sector. The consumer sector seems to be pivoting away from overt VR applications, while looking at an AR and MR future for immersive tech. As always, the LBE sector has been first to embrace this XR category. This feature will look at the key applications, and those looking to rollout experiences and attractions based on both encumbered and unencumbered augmented technology creating a “Phygital” (physical element married to digital representation) playscape. First, we need to understand the difference between AR and MR. 1. Defining XR Categories - Augmented Reality (AR) [Encumbered] […]