#1124 – Immersive Entertainment’s Continued Momentum
An overcrowded few weeks continues for the LBE, amusement, and technology sectors, with the latest development shaping facility business investment and acquisition. We see the holding of one of the largest AR and VR technology conventions, and the beginning of summer is marked by the holding of the first in a long-time physical UK amusement distributor gathering. Facility Chains Invest to Stay Relevant The momentum in the location-based entertainment scene has gathered more pace (if that was possible), with several new developments revealed. The end of the Licensing Expo saw announcements ranging from the launch of the new ‘Nerf Action Xperience’ from Hasbro, and the ‘Mattel Adventure Park’. But these were just the start of several new developments revealed. One of those marked the latest “dipping of the toe” by the largest entertainment operation, Walt Disney Corporation, into the LBE […]