Sound Off #122 – AAA Expo Review, Exec Shakeups, Hasbro Transmedia & more!

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"Sound Off" with Kevin Williams
"Sound Off" with Kevin Williams
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Sponsored by Intercard!

On this week’s show we argue that private parties are not a side hustle for location-based entertainment, but a core profit engine that many operators still underprice and underpackage. We also track the management shakeups and tech trends shaping competitive socializing, XR attractions, and the global supply chain from the US to China.

• Private hire as the hidden revenue driver in entertainment venues
• Raising per-head spend with VIP rooms, branded drinks, themed food, and merch
• What new executive hires at Paramount signal for experiences and licensing
• Why the F1 Arcade CEO switch hints at restaurant-first strategy risk
• Area15 operations, branding churn, and the need to keep moving
• Boom Battle Bar performance snapshot and escape room resilience
• Topgolf leadership rebuild, new roles, and gaps in entertainment focus
• United Parks attendance and revenue declines plus the per-cap questions
• Dave & Buster’s Australia launch missing competitive socializing
• VR arena and mixed reality expansion challenges, especially energy off-peak
• IP in XR and live touring entertainment plus the repeatability problem
• Productization shift toward self-service XR enclosures and modular installs
• Museums using VR as temporary revenue-positive exhibitions
• Hasbro transmedia experiments like Monopoly Steakhouse and what it might preview
• China AAA Expo takeaways: LED theaters, wet 4D, robots, projection-mapped karting, buying direct pressure

About the author

Brandon Willey

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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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