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The LBX Show #92 - Rerun: Annual Predictions Episode 2026!
"Sound Off" with Kevin Williams Episode 81 July 8, 2025
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Sponsored by Intercard!
On our latest episode, join Kevin Williams and Brandon Willey as they discuss the location-based entertainment industry’s paradox of economic uncertainty alongside aggressive expansion, with Merlin and Six Flags reporting 3% attendance declines while Netflix and Universal announce ambitious new venue plans. Chuck E. Cheese demonstrates strategic brilliance with their new Chuck’s Arcade concept, targeting older audiences while maintaining brand connection across age demographics.
• Theme parks facing economic headwinds with 3% attendance decline reported by Merlin Entertainments
• Netflix House and Universal aggressively expanding with physical venues despite market concerns
• Golf simulation market becoming saturated with TruGolf planning 40 facilities and BatBox entering US market
• Chuck E. Cheese launches Chuck’s Arcade brand to capture older demographic who’ve outgrown main brand
• Toca Social partners with SandboxVR in their White City London location, demonstrating entertainment co-location trend
• AI entering location-based entertainment with mixed results, creating what the Cambridge Dictionary now calls “slop”
• HTC Vive pivots strategy to partner with large operators like NTT Communications rather than individual sales
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The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
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