Sound Off #77 – Beyond the Spaghetti Moment, Golf Sim Explosion, and more!

Transcript

Sponsored by Intercard!

On this week’s episode of Sound Off with Kevin Williams, he and Brandon kick things off with the question: are we past the “spaghetti moment” where venues throw various attractions at customers hoping something sticks without truly understanding their audience or how to encourage return visits?

• Many competitive socializing venues are experiencing sales downturns as they face increasing competition
• Companies are expanding rapidly before establishing product-market fit, creating a “musical chairs” situation for prime real estate
• The golf simulator market has exploded with at least 18 different multi-venue brands operating hundreds of locations across multiple regions
• Genda has created VSing, a competitive karaoke concept with audience voting through a smart app
• Meta is expanding its brick-and-mortar presence to showcase VR and AR products
• Lane 7’s “5PM Club” targets after-work crowds with special deals on food, drinks, and lane rental
• 501 Fun recently celebrated 501 million plays across 700 venues
• Vesaro partnered with Lamborghini to create stylish racing simulator rigs
• VR companies continue competing for market share with seated VR experiences

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Brandon Willey

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