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#1220 – Interactive Entertainment Bonanza!

Loading the Elevenlabs Text to Speech AudioNative Player... The latest trends and developments marked the last few months of the year. IAAPA Expo Europe 2024 (IEE’24) is a major event defined as IAAPA EMEA (Europe Middle East and Africa), held at the RAI Convention Center in the middle of Amsterdam, in the Netherlands. The touring event returning to the venue six years since its last visit to Amsterdam. AI Constructed Brief The IAAPA Expo Europe 2024 (IEE’24), held in Amsterdam, showcased emerging trends in the amusement and attractions industry, drawing significant attendance from Europe, the Middle East, Asia, and the US. The event highlighted innovations in media-based and immersive technologies, with exhibitors like Lagotronics and DOF Robotics unveiling groundbreaking attractions and AI-powered solutions. The rise of Competitive Socializing was evident with new concepts in mini-golf and gamified experiences, while the […]

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#1219 – The Changing Entertainment Landscape

Loading the Elevenlabs Text to Speech AudioNative Player... Further issues regarding XR adoption in the consumer sector have started to appear. There is an opportunity for the consumer VR sector to redefine itself after over eight years in trying to achieve the promises made by the much-hyped technology’s latest incarnation into the consumer electronics market. AI Constructed Brief The VR/AR market is experiencing significant turbulence, with Meta Reality Labs facing substantial challenges in consumer adoption and market positioning. Despite reporting Quest 3 sales as "outpacing expectations", Meta is experiencing quarterly revenues of $353 million against a $4 billion loss and has made strategic cuts including closing Read at Dawn Studios, shelving the GTA VR game, and abandoning the Meta Quest Pro 2 development. Competing manufacturers like PICO, DPVR, and Pimax are positioning themselves in the market, while other major players […]

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#1218 – Defining Immersive Investment

Loading the Elevenlabs Text to Speech AudioNative Player... Looking at one of the important territories in the amusement universe and, in Japan, the amusement operation (locally known as Game Centers) business was in the spotlight regarding its reported first quarter financial results. AI Constructed Brief The Japanese amusement operation industry, known locally as Game Centers, is undergoing significant transformation. Despite a sharp decline from 87,000 centers in 1993 to 10,000 in 2021, the market has shown signs of growth since then. Major players like BANDAI NAMCO, SEGA, GENDA, and TAITO are adapting to attract younger audiences, particularly Generation Z, with new concepts and competitive socializing developments. BANDAI NAMCO reported a 17% increase in amusement operation sales, while GENDA GiGO Entertainment saw a 15% rise in business profits. Companies are diversifying their offerings, with TAITO announcing plans for "amusement parks" and […]

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#1217 – Entertainment Round Up

Loading the Elevenlabs Text to Speech AudioNative Player... As we play catchup on the news that has taken place while we have been on the road, we start this coverage with the events that took place as we move into the later part of 2024 – and leading the charge is the European consumer videogame blowout. AI Constructed Brief The 2024 Gamescom and GTI-China events highlighted significant shifts in the gaming and amusement technology landscape, with key observations for investors: Virtual Reality (VR) technologies are experiencing market restructuring, marked by reduced exhibitor presence and cautious industry investment. Sony's PlayStation VR 2 platform faces challenges, including price increases and speculation about potential hiatus, while Chinese manufacturers are pivoting towards motion-based VR experiences with a focus on passive ride attractions. The events revealed a cooling consumer enthusiasm for VR. The market appears […]

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#1216 – Social Entertainment Dines Out, Part 2

Loading the Elevenlabs Text to Speech AudioNative Player... Continuing our coverage of the “Eatertainment” sector and its growing impact on the market, we look at the involvement in the Social Entertainment aspect of the business and the need by the market to expand into new territories. At the same time, we look towards the Theme Park and Resort sector, and how changes in branding and the movie sector are reflected in changing business conditions. AI Constructed Brief Imbiba-backed Clays secured £6m in new investment to support expansion, with plans to open its first regional venue in Birmingham, UK. The digital clay pigeon shooting concept is poised for significant growth. Another Imbiba-supported chain, F1 Arcade, announced plans to roll out 30 venues in the US over 5 years, partnering with D-BOX for haptic technology. Sixes Growth, a new cricket-themed venture, raised […]

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Virtual Arena #19 – Europe’s XR Attraction Mix

The traveling European leg of the mega IAAPA trade show (IAAPA-Europe-Expo) landed in Amsterdam at the end of September 2024 and offered a massive snapshot of the European industry landscape, and how the latest trends are being deployed in the attraction and amusement scene. The international trade association event attracting massive attendance from the European territory, as well as seeing North American and Asian visitation. With VR, AR and MR having been deployed into the amusement mix for this sector of commercial entertainment; and the novelty factor has now been superseded by the realities of which of these applications grabs audience interest and generates reliable revenue. Virtual Reality The virtual reality scene in the location-based entertainment (LBE) sector has evolved from the passive tethered VR experiences of Generation One and Two, and now represents most of the Room Scale – […]

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#1215 – Social Entertainment Dines Out, Part 1

Loading the Elevenlabs Text to Speech AudioNative Player... The explosion in developments and new openings in the Social Entertainment sector have been immerse in recent months. The interest in what has been defined as “Competitive Socializing” has only been disrupted by the upheavals that are impacting the “Eatertainment” sector. In the first of a two-part report on these developments, we look at the reality of falling revenues and the restructuring of the business currently underway. AI Constructed Brief The "Eatertainment" sector is facing significant challenges due to inflation and declining sales, with various chains like Dave & Buster's and Topgolf reporting drops in same-store sales. Dave & Buster's saw a 5% decrease earlier this year but rebounded with a 2.5% revenue increase in Q2 2024, supported by facility renovations and new openings. In contrast, Topgolf reported an 8% decline in […]

The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.

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